While SEO has been around for a long time, in recent years it has become increasingly important, even surpassing the ”typical Digital Marketing”.
Search Engine Optimization is the process of improving the visibility of a website (or social media’s publications) in the organic results of search engines such as Google / each social network.
SEO varies widely according to the year for a variety of reasons, such as a large number of updates in Google algorithms, for example: Penguin and Panda.
There are many factors on which a search engine relies to position a page or article. With respect to Web pages, two of the main factors are authority and relevance: